You Can't Improve What You Don't Measure!
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real-time response & follow-up data
We marketers try many things to improve direct marketing results – changes to lists, copy, art, personalization and more.
But one of the most important (and often overlooked) steps a marketer can take to boost response is to follow up in a timely, targeted manner.
That's why we've developed totaltrac, an exciting new breakthrough for marketers.
With totaltrac, you can confirm mail delivery down to an individual and view all your campaign results in one place, in real-time, and decide the best ways to follow up. The concept is simple, but the impact on results is striking.
totaltrac allows you to:
Track your mail and watch delivery in real-time, using that information to trigger powerful, timely, targeted follow-up communications.
For example, you can:
- Send a precisely timed Email to prospects when a mail piece arrives to encourage a fast online response
- Schedule a phone call or voice message 2-3 days after mail arrives
- Trigger a follow up postcard 1 or 2 weeks after a mailing
You decide which steps work best for you, and act upon the information that's available as it happens. See exactly who received their mail piece and responded, then use that information to follow up with those that have not responded.
Today's busy prospects need follow-up ... and totaltrac helps you do it effectively.
The possibilities are endless. Best of all, research shows that follow-ups increase response rates 8% to 40%.
See how easy totaltrac makes it to view your campaign response minute-by-minute and help you make better marketing decisions.
Ramp up your response rates ... starting right now.
Call or email today to schedule your FREE demo.
The only thing you have to lose is a higher response rate!
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