Hi, I’m Lisa Formica, vice president of fmi direct inc. Having been in the direct marketing business for over 25 years, we’ve seen and handled it all at fmi.

Times are tough right now, which means your marketing message has to be a notch above your competitors. Many companies are tempted to cut back on their advertising, but that is exactly the wrong thing to do. According to studies by McGraw-Hill Research, companies that continue to advertise come out ahead after a recession. “If your competitors are in retreat, you can build market presence.”

What should you be doing? Cut the fat not the muscle by looking for savings and efficiencies. Ideas like sending a well designed email as your first means of communication, and then following up with direct mail to those that did not respond help reduce marketing costs and give your customers the opportunity to respond in the way they find most convenient. Adding video to your website to help explain your product or service and to make a connection with your client is a simple marketing tactic that has tremendous impact. Ideas like these help our clients optimize their direct marketing budgets.

Look, we spend a lot of time researching marketing concepts and staying on top of what is happening in the industry. Just as marketing tactics have evolved, so has our company. fmi now helps our clients implement marketing plans, design direct mail, email and construct video campaigns and manage the production of campaigns. Our production background has trained us to be efficient and our experience with marketing has taught us simple clear communication is the most effective way to reach your target market.

Be a market leader. Simple, consistent, well executed communication will accelerate your business’s growth. If you would like to get some ideas to increase the impact of your marketing, call or email me, Lisa Formica.

Email: LFormica@fmidm.com

Phone: 215-464-0111

Check out our blog: Going Postal