fmi can…
Create
  • Design professional HTML or plain text e-mails that recognize and conform to your recipient’s system.
  • Create personalized messages with the recipient's name in the subject line and/or body.
  • Use customized layouts, colors and fonts with images from your computer or website.
  • Develop targeted campaigns by segmenting lists based on criteria you define and recipient behavior.
Import
  • Use e-mail lists from MS Excel, MS Outlook, MS Outlook Express, Notebook, Act! and others using any .csv, .xls or .txt file with ease.
  • Bring in the subscriber information that you choose including company name, address, phone number or other customized fields for a comprehensive database.
Deliver
  • Each e-mail is tested before being sent for maximum deliverability.
  • Get through anti-spam filters and limit the number of bounces.
  • Rapidly send mass e-mails at any time of the day or night, any day of the week.
  • Encourage recipients to add you to their “white list” or address book for guaranteed delivery.
Track
  • See immediate results by tracking your customers’ open and click-through rates in real time.
  • You will know who has opened your e-mail, how many times and which links they clicked through.
  • Detailed reports tell you which e-mail addresses are invalid to help you build an accurate database.
  • Bounces and Unsubscribes are recorded so you know exactly what is being delivered.
Manage
  • Our database services let you retain control of your subscriber lists with the option to maintain it yourself or let us do the work.
  • Each e-mail contains an unsubscribe link allowing customers to remove themselves automatically.
  • Arrange subscribers into separate groups and segment your lists for each mailing.
Grow
  • Features such as opt-in and forward-to-a-friend links allow subscribers to add themselves and others to your database, helping it continually grow.
  • Use detailed statistics from previous campaigns to target customers with the highest likelihood of response.
  • Create an integrated media mix by coordinating your direct mail and e-mail marketing campaigns for increased responses and greater feedback.