What is a PURL?
It’s a dynamically created web page designed to speak directly to your prospect or customer on a personal level. Individual page components can be customized for the particular reader. You can refer to your prospect by name, include personal images, reference relevant products, and so on. Because the personalized web address contains the prospect's own name, the PURLs get noticed, get visited and get results.
As part of a Direct Mail and/or Email campaign, a PURL is a fantastic, proven method to increase response.