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Is It Time for a Fresh Look?

Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts. 1. When something has significantly changed in your business. Businesses evolve, and there can come a point at which you are a different business than you were a few years ago. Maybe you’ve expanded into new areas. Maybe you’ve had a growth spurt and your local brand needs to grow with it. 2. When your customers have changed. Not only do brands change, but also their customers change. McDonald’s customers have become more health-conscious, for example. Harley Davidson’s customers have gotten younger. With these

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