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December 20, 2019

Digitally Reactive Active Mail

Why It's Effective?

Use Direct Mail to re-engage potential customers who visit your website, but do not make a purchase or fill out a contact form. Digitally Reactive Mail allows you to send a tangible marketing piece to website visitors wh...

November 26, 2019

fmi MARKETING SOLUTIONS presents:  The Commemorative Stamp

Why It's Effective?

The large commemorative stamps can add a special touch to your direct mail campaigns. The unique and beautiful stamps are special editions produced by the USPS. New designs are added...

October 28, 2019

fmi MARKETING SOLUTIONS presents The BIG Poster.

Why It's Effective?

The BIG Poster is an effective way to present a large amount of information through the use of interesting design and graphics. The idea is that the recipient will hang your poster on their wall, which...

September 27, 2019

fmi MARKETING SOLUTIONS presents the USPS Informed Delivery Postage Incentive Program.

Why It's Effective?

The Informed Delivery Postage Incentive program promises a 2% postage discount and enhanced responses via an Informed Delivery digital ad.

Who Can Benefit?

Any mailer...

September 18, 2019

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? A high-quality, heavier weight paper creates a more positive image of your brand and increases the likelihood that your information wi...

April 17, 2019

Do you have a brand? If so, what is it? You may think your brand is what you say it is. It’s the brand colors you choose, the logo you design, and the promises you make in your direct mail, email, and mobile marketing. Not necessarily!

Your brand is really what your cu...

March 29, 2019

Tactile, Sensory & Interactive Promotion

fmi MARKETING SOLUTIONS presents an overview of the Tactile, Sensory and Interactive Mail Piece Promotion. The promotion runs from February 1, 2019 - July 31, 2019. In this month’s video, we will give you an overview of the prom...

December 6, 2018

You offer a great product, so why not set your pricing to what your product is really worth? The elements in your direct mail marketing, such as the images, embellishments, and nishes you choose, can help. Here’s how.

MarketingSherpa recently tackled the subject of how...