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October 28, 2019

fmi MARKETING SOLUTIONS presents The BIG Poster.

Why It's Effective?

The BIG Poster is an effective way to present a large amount of information through the use of interesting design and graphics. The idea is that the recipient will hang your poster on their wall, which...

April 17, 2019

Do you have a brand? If so, what is it? You may think your brand is what you say it is. It’s the brand colors you choose, the logo you design, and the promises you make in your direct mail, email, and mobile marketing. Not necessarily!

Your brand is really what your cu...

December 6, 2018

You offer a great product, so why not set your pricing to what your product is really worth? The elements in your direct mail marketing, such as the images, embellishments, and nishes you choose, can help. Here’s how.

MarketingSherpa recently tackled the subject of how...

November 21, 2018

Elements of Reply Mail

fmi MARKETING SOLUTIONS presents some ideas for managing and tracking your reply mail.

Why It's Effective?

Nearly every mailer anticipates a response from their Direct Mail. However, the reply mail device is often overlooked. We have found that the...

October 9, 2018

Looks Do Count... Ideas for Unusual Envelopes​

fmi MARKETING SOLUTIONS presents some unique ideas to get your Direct Mail noticed. We will share some samples of envelopes successfully used by other clients to capture their prospects’ interest with the payoff of a highe...

September 18, 2018

Digital Impact​

fmi MARKETING SOLUTIONS presents the Digital Impact program. Digital Impact leverages Informed Delivery, a service introduced by the USPS for use by consumers. fmi’s Digital Impact program gives you the opportunity to enhance your customer’s experience...

September 5, 2018

In 1849, Henry "Box" Brown had a dream to "mail himself to a place where there are no slaves." With $86 in hand, Brown enlisted the help of a local storekeeper to box him up with water and biscuits and send him north to freedom. A Philadelphia abolitionist agreed to re...

August 13, 2018

College Connect Plus​

fmi MARKETING SOLUTIONS presents the College Connect Plus program. With College Connect Plus, you can create an unforgettable customer experience. 

Why It's Effective?

Self-mailers and post cards with highly personalized images help to cre...