WEBINARS

Get the Download from the National Postal Forum

Recorded May 15, 2018

Learn about the event's key takeaways...
  • the latest updates on innovation and technology from USPS.

  • how direct mail thrives in a digital age.

  • opportunities to synchronize direct mail with omnichannel marketing including: email listening, pixel targeting, variable data printing, personalization, and marketing automation.

  • the growth of Informed Delivery with case study examples.

The Power of Personalization

Recorded October 4, 2017

You will learn the latest techniques to...
  • get personal with your direct mail audience to ultimately increase customer experience, engagement & response.

  • drive faster, more precise personalization with advanced printing technology.

Extreme On-the-Fly Marketing

Recorded June 7, 2017

You will learn the latest techniques to...
  • allow marketers to save valuable production time

  • completely control a project's real-time direction, based on response rates

  • increase the speed of decision-making based on mail tracking data

 

Managing Postage Costs for Direct Mail

Recorded April 27, 2017

This webinar offers expert tips on...
  • how to optimize your postal spend on direct mail; 

  • how to take advantage lower rates and raster turnarounds;

  • the differences between the dropship options of: commingling, co-pal and co-transport

Recorded February 23, 2017

 

How to Integrate Digital & Direct Marketing Channels

Recorded March 30, 2017

This webinar will review...
  • where small businesses are spending their digital & direct marketing dollars; 

  • what combination of marketing strategies and tactics are getting results;

  • expert tips for executing marketing campaigns that integrate digital & direct channels.

USPS Proving Discounts for Tactile Mail

Recorded February 23, 2017

During this webinar you will learn...
  • the value of touch and sensory engagement in the communication process and how this enhances the customer experience.

  • how to use the latest technology to create a stronger message and emotional connection with the customer.

  • when and how to receive the 2% promotional discount from the USPS for standard mail.  

DISCOVER MORE...

Our webinars focuses on delivering concise, relevant topics to boost your direct mail marketing efforts.

2100 kubach road

philadelphia, pa 19116

215.464.0111

info@fmidm.com

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