WEBINARS
Get the Download from the National Postal Forum
Recorded May 15, 2018
Learn about the event's key takeaways...
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the latest updates on innovation and technology from USPS.
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how direct mail thrives in a digital age.
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opportunities to synchronize direct mail with omnichannel marketing including: email listening, pixel targeting, variable data printing, personalization, and marketing automation.
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the growth of Informed Delivery with case study examples.
The Power of Personalization
Recorded October 4, 2017
You will learn the latest techniques to...
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get personal with your direct mail audience to ultimately increase customer experience, engagement & response.
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drive faster, more precise personalization with advanced printing technology.
Extreme On-the-Fly Marketing
Recorded June 7, 2017
You will learn the latest techniques to...
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allow marketers to save valuable production time
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completely control a project's real-time direction, based on response rates
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increase the speed of decision-making based on mail tracking data
Managing Postage Costs for Direct Mail
Recorded April 27, 2017
This webinar offers expert tips on...
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how to optimize your postal spend on direct mail;
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how to take advantage lower rates and raster turnarounds;
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the differences between the dropship options of: commingling, co-pal and co-transport
Recorded February 23, 2017
How to Integrate Digital & Direct Marketing Channels
Recorded March 30, 2017
This webinar will review...
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where small businesses are spending their digital & direct marketing dollars;
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what combination of marketing strategies and tactics are getting results;
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expert tips for executing marketing campaigns that integrate digital & direct channels.
USPS Proving Discounts for Tactile Mail
Recorded February 23, 2017
During this webinar you will learn...
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the value of touch and sensory engagement in the communication process and how this enhances the customer experience.
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how to use the latest technology to create a stronger message and emotional connection with the customer.
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when and how to receive the 2% promotional discount from the USPS for standard mail.