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August 25, 2020

Why It's Effective?

Take advantage of the upcoming Informed Delivery® Promotion which offers a 2% discount on postage for business mailers who launch Informed Delivery® interactive campaigns with their physical mail pieces to reach and engage customers. There are more t...

July 22, 2020

Why It's Effective?

Receiving handwritten correspondence has become extremely rare in the age of email. Many of our customers who use handwritten letters or notes in their direct mail mail often report higher response rates. The cost of adding a handwritten note is high...

June 19, 2020

Why It's Effective?

The Coronavirus epidemic has had devastating effects on the global economy. With millions of people unemployed and housebound, this is one of the most challenging environments we have experienced in our lifetimes. This month we are sharing some creat...

May 11, 2020

2020 USPS Mailing Promotions

Why It's Effective?

Every year, the USPS offers a variety of promotions to increase the value of mail and help businesses increase their return on investment in direct mail. This month we present the 2020 USPS Promotions and Incentives.

Who Ca...

February 25, 2020

Creative Ideas for Addressing Envelopes

Why It's Effective?

Direct Mail allows for a great deal of creativity, much like a raw canvas. We have highlighted some fantastic samples of addressing techniques that you can easily apply to your direct mail campaigns. These envel...

January 23, 2020

AVOID COMMON DIRECT MAIL PITFALLS

Why It's Effective?

Direct Mail is an amazing way to reach your target, but there are many moving parts and it is so easy to make a mistake. In this video we cover some of the common pitfalls of a direct mail campaign. We highly recommen...

December 20, 2019

Digitally Reactive Mail

Why It's Effective?

Use Direct Mail to re-engage potential customers who visit your website, but do not make a purchase or fill out a contact form. Digitally Reactive Mail allows you to send a tangible marketing piece to website visitors who aband...

November 26, 2019

fmi MARKETING SOLUTIONS presents:  The Commemorative Stamp

Why It's Effective?

The large commemorative stamps can add a special touch to your direct mail campaigns. The unique and beautiful stamps are special editions produced by the USPS. New designs are added...

October 28, 2019

fmi MARKETING SOLUTIONS presents The BIG Poster.

Why It's Effective?

The BIG Poster is an effective way to present a large amount of information through the use of interesting design and graphics. The idea is that the recipient will hang your poster on their wall, which...

September 27, 2019

fmi MARKETING SOLUTIONS presents the USPS Informed Delivery Postage Incentive Program.

Why It's Effective?

The Informed Delivery Postage Incentive program promises a 2% postage discount and enhanced responses via an Informed Delivery digital ad.

Who Can Benefit?

Any mailer...

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Does the Weight of Your Paper Matter? You Bet!

September 18, 2019

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