April 2023: ON TIME MARKETING
Are you tired of potential buyers abandoning their online shopping carts without making a purchase? It's a common problem that many...
March 2023: Capture your audience's attention!
Marketers often struggle with the best way to reach their potential customers when they are most in need of their products or services....
February 2023: Make It Personal
In this month's video we talk about how to take your direct mail to the next level with personalization and on time marketing! The...
January 2023: Beat the Postage Increase!
In this month's video we talk about how to take advantage of the USPS Incentive Programs to actually reduce your postage cost by 1-2%....
December 2022: To Tab or Not To Tab
In this month's video we talk about the pros and cons of tabbing self-mailers over gluing. We review postal regulations and show some...
November 2022: FONTS FONTS FONTS
Why Is It Effective? Unique Fonts will make your mail stand out and give it a more interesting look. A distinctive font can also make...
October 2022: Postage Increase Details
In this month's video we provide some details around the next postage increase which will go into effect on January 8, 2023. We also give...
September 2022: QR Curious
Why Is It Effective? The Mobile Shopping Promotion is designed for mailers to highlight the connection between a mail piece and a digital...
August 2022: Informed Delivery
Why Is It Effective? Informed Delivery is a great way to give your direct mail a boost with a free digital ad on the USPS Informed...
July 2022: Maximize Postcard Postage
Why Is It Effective? First Class Postcard rates were for cards with a maximum size of 4.25" x 6". Now mailers can get first class...
