July 2023: SELF MAILER MAGIC
In this month's video we talk about a self mailer that really caught our attention. The creative use of a soft touch finish made the...
June 2023: GOOD NEWS BAD NEWS
The Bad News is postage is going up beginning July 9. The Good News is there are some opportunities that any mailer can use to reduce the...
May 2023: Tell A Story
Have you had the experience of reading a great book or watching an exceptional movie, so good that you just can't pull yourself away?...
April 2023: ON TIME MARKETING
Are you tired of potential buyers abandoning their online shopping carts without making a purchase? It's a common problem that many...
March 2023: Capture your audience's attention!
Marketers often struggle with the best way to reach their potential customers when they are most in need of their products or services....
February 2023: Make It Personal
In this month's video we talk about how to take your direct mail to the next level with personalization and on time marketing! The...
January 2023: Beat the Postage Increase!
In this month's video we talk about how to take advantage of the USPS Incentive Programs to actually reduce your postage cost by 1-2%....
December 2022: To Tab or Not To Tab
In this month's video we talk about the pros and cons of tabbing self-mailers over gluing. We review postal regulations and show some...
November 2022: FONTS FONTS FONTS
Why Is It Effective? Unique Fonts will make your mail stand out and give it a more interesting look. A distinctive font can also make...
October 2022: Postage Increase Details
In this month's video we provide some details around the next postage increase which will go into effect on January 8, 2023. We also give...
