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MAIL PIECE OF THE MONTH

August 2024: Direct Mail Retargeting

We’re excited to share an exciting opportunity with you!

From September 1st through November 30th, the USPS is offering a special retargeting promotion that gives you a 5% discount on postage. This is your chance to re-engage potential customers and drive more conversions, all while saving on costs.

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What’s direct mail retargeting?

It’s a powerful strategy where you match web visitors' IP addresses with physical mail addresses. This allows you to send personalized postcards to users who visited your website or app but didn’t complete the desired action. It’s a proven method to bring those potential customers back into the fold.

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Why should you consider retargeting?

  • 5% Postage Discount: Significant savings on your direct mail campaigns.

  • Enhanced Engagement: Reach visitors who didn’t convert with a targeted, physical postcard.

  • Versatility: Customize your mail to align with specific web pages or actions, and integrate it with your digital campaigns for a unified approach.

 

We’ve covered all the details in our latest video—watch now to see how retargeting can transform your marketing strategy. If you have any questions or need help getting started, don’t hesitate to reach out. Don't wait to take advantage of this powerful strategy, we're here to assist you every step of the way.

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Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111

We love direct mail.

Join us. It's more fun together.

Previous Videos

July 2024

NEWMOVER CONNECT

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June 2024

​Highlights from the National Postal Forum

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May 2024

Are You QR-ious

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April 2024

The Power of Free Gifts

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March 2024

Money Makes the Mail Go Round

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February 2024

USPS Tactile and Sensory Promotion

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January 2024

NAVIGATING THE 2024 POSTAL INCREASE

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December 2023

CREATE UNITY

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November 2023

POSTCARD OPTIONS

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October 2023

TEXTURIZED

 

September 2023

STICKER SHOCK MAILER

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August 2023

The DOODLE MAILER

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July 2023

SELF MAILER MAGIC

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June 2023

GOOD NEWS BAD NEWS

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May 2023

Tell A Story

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April 2023

ON TIME MARKETING

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March 2023

Capture Your Audience's Attention

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February 2023

Make It Personal

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January 2023

Beat The Postage Increase!

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December 2022

To Tab or Not To Tab

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November 2022

FONT FONTS FONTS

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October 2022

Postage Increase Details

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September 2022

Are you QR curious?

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August 2022

Informed Delivery

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July 2022

Maximize Postcard Postage

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June 2022

Intelligent Mail

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May 2022

Tactile, Sensory, Interactive Promotion

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April 2022

Self Mailer Strategies

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March 2022

March 2022: The Krafty Mail Package 

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February 2022

February 2022: The Elusive Envelope

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January 2022

January 2022: USPS Postage Incentives

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December 2021

Direct Mail Trends 2022

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November 2021

Leverage your Direct Mail

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October 2021

Label On

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September 2021

Tips to Maximize Paper

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August 2021

Fun Affixing

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July 2021

Personalized Promotional Products

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June 2021

USPS Mobile Shopping Promotion

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February 2021

EDDM:  Every Door Direct Mail

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January 2021

The Card Mailing

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December 2020

Top Envelope Teaser Tips 

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November 2020

Easy Match Mailings

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October 2020

The Cling Mailing

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September 2020

Greeting Card Mailings

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August 2020

The Black and White Mailer

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July 2020

Save 2% on your Postage!

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June 2020

Handwriting Options for Direct Mail Success

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May 2020

Marketing in the Age of Covid-19

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February 2020

2020 Mailing Promotions

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January 2020

Creative Envelope Addressing

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December 2019

Avoid Common Direct Mail Pitfalls

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November 2019

Digitally Reactive Mail

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October 2019

The COMMEMORATIVE Stamp

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September 2019

The BIG Poster

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August 2019

USPS Informed Delivery Postage

Incentive Program

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July 2019

Cool Digital Print Finishes

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June 2019

Fancy Envelopes

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May 2019

USPS Informed Delivery Promotion

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April 2019:

The BIG Window

 

March 2019:

Target Locked on Pre-Movers and New Movers

 

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DISCOVER MORE...

Curious to learn how this mail piece design can work for you?

Call us and find out.

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