December 2024: Turn Clicks into Conversions
Boost Conversions with Digital Mail: Integrating Direct Mail and Online Behavior.
In this edition of Mail Piece of the Month, Lisa and Erik discuss the powerful combination of direct mail and digital targeting. Learn how to re-engage website visitors and target potential customers based on their online behavior using advanced IP matchback and targeted mailing strategies. With postage rates on the rise, this approach helps you maximize the impact of your campaigns by boosting response and conversion rates. Perfect for industries like insurance, nonprofits, and more!
Stay tuned for next month's video on new postal incentive programs for 2025.
Happy holidays and Happy New Year!
​Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com
P: 215.464.0111
Previous Videos
November 2024
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October 2024
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August 2024
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July 2024
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June 2024
​Highlights from the National Postal Forum
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May 2024
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April 2024
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March 2024
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February 2024
USPS Tactile and Sensory Promotion
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January 2024
NAVIGATING THE 2024 POSTAL INCREASE
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December 2023
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November 2023
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October 2023
September 2023
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August 2023
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July 2023
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June 2023
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May 2023
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April 2023
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March 2023
Capture Your Audience's Attention
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February 2023
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January 2023
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December 2022
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November 2022
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October 2022
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September 2022
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August 2022
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July 2022
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June 2022
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May 2022
Tactile, Sensory, Interactive Promotion
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April 2022
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March 2022
March 2022: The Krafty Mail Package
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February 2022
February 2022: The Elusive Envelope
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January 2022
January 2022: USPS Postage Incentives
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December 2021
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November 2021
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October 2021
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September 2021
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August 2021
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July 2021
Personalized Promotional Products
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June 2021
USPS Mobile Shopping Promotion
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February 2021
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January 2021
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December 2020
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November 2020
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October 2020
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September 2020
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August 2020
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July 2020
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June 2020
Handwriting Options for Direct Mail Success
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May 2020
Marketing in the Age of Covid-19
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February 2020
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January 2020
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December 2019
Avoid Common Direct Mail Pitfalls
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November 2019
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October 2019
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September 2019
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August 2019
USPS Informed Delivery Postage
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July 2019
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June 2019
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May 2019
USPS Informed Delivery Promotion
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April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers
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