August 2024: Direct Mail Retargeting
We’re excited to share an exciting opportunity with you!
From September 1st through November 30th, the USPS is offering a special retargeting promotion that gives you a 5% discount on postage. This is your chance to re-engage potential customers and drive more conversions, all while saving on costs.
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What’s direct mail retargeting?
It’s a powerful strategy where you match web visitors' IP addresses with physical mail addresses. This allows you to send personalized postcards to users who visited your website or app but didn’t complete the desired action. It’s a proven method to bring those potential customers back into the fold.
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Why should you consider retargeting?
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5% Postage Discount: Significant savings on your direct mail campaigns.
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Enhanced Engagement: Reach visitors who didn’t convert with a targeted, physical postcard.
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Versatility: Customize your mail to align with specific web pages or actions, and integrate it with your digital campaigns for a unified approach.
We’ve covered all the details in our latest video—watch now to see how retargeting can transform your marketing strategy. If you have any questions or need help getting started, don’t hesitate to reach out. Don't wait to take advantage of this powerful strategy, we're here to assist you every step of the way.
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Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com
P: 215.464.0111
Previous Videos
July 2024
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June 2024
​Highlights from the National Postal Forum
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May 2024
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April 2024
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March 2024
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February 2024
USPS Tactile and Sensory Promotion
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January 2024
NAVIGATING THE 2024 POSTAL INCREASE
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December 2023
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November 2023
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October 2023
September 2023
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August 2023
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July 2023
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June 2023
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May 2023
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April 2023
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March 2023
Capture Your Audience's Attention
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February 2023
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January 2023
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December 2022
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November 2022
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October 2022
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September 2022
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August 2022
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July 2022
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June 2022
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May 2022
Tactile, Sensory, Interactive Promotion
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April 2022
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March 2022
March 2022: The Krafty Mail Package
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February 2022
February 2022: The Elusive Envelope
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January 2022
January 2022: USPS Postage Incentives
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December 2021
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November 2021
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October 2021
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September 2021
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August 2021
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July 2021
Personalized Promotional Products
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June 2021
USPS Mobile Shopping Promotion
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February 2021
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January 2021
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December 2020
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November 2020
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October 2020
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September 2020
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August 2020
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July 2020
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June 2020
Handwriting Options for Direct Mail Success
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May 2020
Marketing in the Age of Covid-19
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February 2020
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January 2020
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December 2019
Avoid Common Direct Mail Pitfalls
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November 2019
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October 2019
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September 2019
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August 2019
USPS Informed Delivery Postage
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July 2019
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June 2019
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May 2019
USPS Informed Delivery Promotion
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April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers
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