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May 2023: Tell a Story

Have you had the experience of reading a great book or watching an exceptional movie, so good that you just can't pull yourself away? When you do finish watching or reading, you feel like you've lost a good friend.  This is the power that a great story has. Great stories create a strong emotional connection with readers and make your brand more memorable.


In this month's episode we highlight a mail piece that tells a great story. We also show other techniques the mail piece features that draw us into the story.


A great story typically has 5 main parts. Those elements are the character(s) that the story is about; the setting, which is where the story takes place; the problem; the events, which are the important things that happen; and the solution, which your organization helps with.


Communicating your ideas through a story is a great way to connect with your audience. We hope you enjoyed this month's video. We invite you to give us a call or send an email and we will be happy to help you with your next direct marketing campaign.


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P: 215.464.0111


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Previous Videos

April 2023


March 2023

Capture Your Audience's Attention

February 2023

Make It Personal

January 2023

Beat The Postage Increase!

December 2022

To Tab or Not To Tab

November 2022


October 2022

Postage Increase Details

September 2022

Are you QR curious?

August 2022

Informed Delivery

July 2022

Maximize Postcard Postage

June 2022

Intelligent Mail

May 2022

Tactile, Sensory, Interactive Promotion

April 2022

Self Mailer Strategies

March 2022

March 2022: The Krafty Mail Package 

February 2022

February 2022: The Elusive Envelope

January 2022

January 2022: USPS Postage Incentives

December 2021

Direct Mail Trends 2022

November 2021

Leverage your Direct Mail

October 2021

Label On

September 2021

Tips to Maximize Paper

August 2021

Fun Affixing

July 2021

Personalized Promotional Products

June 2021

USPS Mobile Shopping Promotion

February 2021

EDDM:  Every Door Direct Mail

January 2021

The Card Mailing

December 2020

Top Envelope Teaser Tips 

November 2020

Easy Match Mailings

October 2020

The Cling Mailing

September 2020

Greeting Card Mailings

August 2020

The Black and White Mailer

July 2020

Save 2% on your Postage!

June 2020

Handwriting Options for Direct Mail Success

May 2020

Marketing in the Age of Covid-19

February 2020

2020 Mailing Promotions

January 2020

Creative Envelope Addressing

December 2019

Avoid Common Direct Mail Pitfalls

November 2019

Digitally Reactive Mail

October 2019


September 2019

The BIG Poster

August 2019

USPS Informed Delivery Postage

Incentive Program

July 2019

Cool Digital Print Finishes

June 2019

Fancy Envelopes

May 2019

USPS Informed Delivery Promotion

April 2019:

The BIG Window


March 2019:

Target Locked on Pre-Movers and New Movers


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