
April 2025: USPS Postage Increase
In this episode, Lisa and Erik break down the upcoming USPS postage increase on July 13th.
Expect an average hike of 6.5–8%, depending on your presort category.
Big change? 👉 No more NDC drop ship discounts (but SCF options are still available, just at a lower discount).
Don't worry — we also cover smart ways to offset these rising costs:
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✨ USPS Incentive Programs – like the Integrated Technology Promotion (run it for six months and save 3–5%!). ✨ Stack Savings – Combine promotions like Informed Delivery (+1%) and Sustainability Discounts (+1% for FSC-certified or recycled paper).
✨ Easy Wins – Qualify for discounts using AI-generated content (even a single sentence or image!) or simple QR codes for mobile shopping.
💬 Pro Tip: Pair the Tactile, Sensory, and Interactive promotion (ends July 31st) with Integrated Tech to stack savings almost all year long! Plus, they share some real talk on why clean lists, optimized mailpieces, and embracing tech like QR codes can boost your response rates 📈.
Have questions? Lisa and Erik are here to help — reach out anytime! ​
Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com
P: 215.464.0111
Previous Videos
January 2025
​2025 USPS Incentive Program
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December 2024
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November 2024
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October 2024
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August 2024
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July 2024
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June 2024
​Highlights from the National Postal Forum
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May 2024
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April 2024
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March 2024
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February 2024
USPS Tactile and Sensory Promotion
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January 2024
NAVIGATING THE 2024 POSTAL INCREASE
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December 2023
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November 2023
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October 2023
September 2023
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August 2023
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July 2023
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June 2023
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May 2023
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April 2023
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March 2023
Capture Your Audience's Attention
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February 2023
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January 2023
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December 2022
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November 2022
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October 2022
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September 2022
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August 2022
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July 2022
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June 2022
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May 2022
Tactile, Sensory, Interactive Promotion
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April 2022
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March 2022
March 2022: The Krafty Mail Package
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February 2022
February 2022: The Elusive Envelope
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January 2022
January 2022: USPS Postage Incentives
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December 2021
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November 2021
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October 2021
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September 2021
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August 2021
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July 2021
Personalized Promotional Products
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June 2021
USPS Mobile Shopping Promotion
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February 2021
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January 2021
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December 2020
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November 2020
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October 2020
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September 2020
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August 2020
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July 2020
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June 2020
Handwriting Options for Direct Mail Success
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May 2020
Marketing in the Age of Covid-19
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February 2020
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January 2020
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December 2019
Avoid Common Direct Mail Pitfalls
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November 2019
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October 2019
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September 2019
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August 2019
USPS Informed Delivery Postage
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July 2019
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June 2019
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May 2019
USPS Informed Delivery Promotion
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April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers
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