MAIL PIECE OF THE MONTH
May 2023: Tell a Story
Have you had the experience of reading a great book or watching an exceptional movie, so good that you just can't pull yourself away? When you do finish watching or reading, you feel like you've lost a good friend. This is the power that a great story has. Great stories create a strong emotional connection with readers and make your brand more memorable.
In this month's episode we highlight a mail piece that tells a great story. We also show other techniques the mail piece features that draw us into the story.
A great story typically has 5 main parts. Those elements are the character(s) that the story is about; the setting, which is where the story takes place; the problem; the events, which are the important things that happen; and the solution, which your organization helps with.
Communicating your ideas through a story is a great way to connect with your audience. We hope you enjoyed this month's video. We invite you to give us a call or send an email and we will be happy to help you with your next direct marketing campaign.
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