
September 2025: Timing for New Movers is Critical
When people move, their buying habits change overnight — and smart businesses know it’s the best time to connect. In this episode of Mailpiece of the Month, Lisa and Erik reveal a powerful New Mover Program that continuously targets prospects at their most receptive moment.
Whether you run a restaurant, service business, or national chain, this continuous target system combines digital ads with direct mail to bring fresh, ready-to-convert customers straight to you.
If you want predictable growth, this is the strategy you need. Give us a call or send an email and we will be happy to help you execute a highly personalized and targeted and automated new mover program!
Have questions? Lisa and Erik are here to help — reach out anytime!
Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com
P: 215.464.0111
Previous Videos
June 2025
April 2025
January 2025
December 2024
November 2024
October 2024
August 2024
July 2024
June 2024
Highlights from the National Postal Forum
May 2024
April 2024
March 2024
February 2024
USPS Tactile and Sensory Promotion
January 2024
NAVIGATING THE 2024 POSTAL INCREASE
December 2023
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
Capture Your Audience's Attention
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
Tactile, Sensory, Interactive Promotion
April 2022
March 2022
March 2022: The Krafty Mail Package
February 2022
February 2022: The Elusive Envelope
January 2022
January 2022: USPS Postage Incentives
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
Personalized Promotional Products
June 2021
USPS Mobile Shopping Promotion
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
Handwriting Options for Direct Mail Success
May 2020
Marketing in the Age of Covid-19
February 2020
January 2020
December 2019
Avoid Common Direct Mail Pitfalls
November 2019
October 2019
September 2019
August 2019
USPS Informed Delivery Postage
July 2019
June 2019
May 2019
USPS Informed Delivery Promotion
April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers




