We’re excited to share an exciting opportunity with you!

From September 1st through November 30th, the USPS is offering a special retargeting promotion that gives you a 5% discount on postage. This is your chance to re-engage potential customers and drive more conversions, all while saving on costs.

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What’s direct mail retargeting?

It’s a powerful strategy where you match web visitors' IP addresses with physical mail addresses. This allows you to send personalized postcards to users who visited your website or app but didn’t complete the desired action. It’s a proven method to bring those potential customers back into the fold.

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Why should you consider retargeting?

• 5% Postage Discount: Significant savings on your direct mail campaigns.

• Enhanced Engagement: Reach visitors who didn’t convert with a targeted, physical postcard.

• Versatility: Customize your mail to align with specific web pages or actions, and integrate it with your digital campaigns for a unified approach.

We’ve covered all the details in our latest video—watch now to see how retargeting can transform your marketing strategy. If you have any questions or need help getting started, don’t hesitate to reach out. Don't wait to take advantage of this powerful strategy, we're here to assist you every step of the way.

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Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111