MAIL PIECE OF THE MONTH
July 2021: Personalized Promotional Products
Why Is It Effective?
Not only do people enjoy receiving a fee gift, promotional products also promote the Law of Reciprocity. This essentially says when someone does something nice for you, you feel the need to do something nice in return. You may even reciprocate with a more generous gesture than you received.
Who Can Benefit?
Nonprofit mailers will find the law of reciprocity particularly effective, but certainly any mailer with something of value to give back will benefit.
Give us a call or send an email and we will be happy to help you with any questions!
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