MAIL PIECE OF THE MONTH
August 2020: The Black and White Mailer!
Why It's Effective?
Color certainly has its place in direct mail, but black and white copy and graphics can also have a bold impact and be a cost-effective alternative to full color packages.
Who Can Benefit?
Any mailer can benefit from the use of the classic black and white mailer. Black copy on a white background is easy to read and stands out in the mailbox because of its simplicity. Check out our Mail Piece of the Month video for details and examples.
Give us a call or send an email and we will be happy to help you with your Black and White Mailer!
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.
Phone: 215.464.0111
Previous Videos
July 2020
June 2020
Handwriting Options for Direct Mail Success
May 2020
Marketing in the Age of Covid-19
February 2020
January 2020
December 2019
Avoid Common Direct Mail Pitfalls
November 2019
October 2019
September 2019
August 2019
USPS Informed Delivery Postage
July 2019
June 2019
May 2019
USPS Informed Delivery Promotion
April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers
February 2019:
Tactile, Sensory & Interactive Promotion
January 2019:
Beat the Postage Increase with Postcards
December 2018:
November 2018:
The Sticky Post-It Note Reminder
Variable Inkjet Envelope Package
The Ultra-Personalized Mail Piece
