MAIL PIECE OF THE MONTH
June 2020: Handwriting Options for Direct Mail Success!
Why It's Effective?
Receiving handwritten correspondence has become extremely rare in the age of email. Many of our customers who use handwritten letters or notes in their direct mail mail often report higher response rates. The cost of adding a handwritten note is high because the process is quite slow. Typically, we use a pen machine which mimics actual handwriting to write the notes. We have recently developed a new font that actually replicates handwriting so that more direct marketers can take advantage of the more personalized look and feel that handwriting brings.
Who Can Benefit?
Anyone can benefit from a handwritten note. Whether you are using a letter or a self mailer to promote your product or service, a handwritten note adds a personal touch. Now anyone can take advantage of this highly personalized approached with our cost effective approach.
Give us a call or send an email and we will be happy to help you incorporate this technique into your next direct mail campaign.
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.
Phone: 215.464.0111
Previous Videos
May 2020
Marketing in the Age of Covid-19
February 2020
January 2020
December 2019
Avoid Common Direct Mail Pitfalls
November 2019
October 2019
September 2019
August 2019
USPS Informed Delivery Postage
July 2019
June 2019
May 2019
USPS Informed Delivery Promotion
April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers
February 2019:
Tactile, Sensory & Interactive Promotion
January 2019:
Beat the Postage Increase with Postcards
December 2018:
November 2018:
The Sticky Post-It Note Reminder
Variable Inkjet Envelope Package
The Ultra-Personalized Mail Piece
