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MAIL PIECE OF THE MONTH
November 2020: Easy Match Mailings
Why It's Effective?
Personalization has been shown to increase response rates on direct mail campaigns. The more individualization in the campaign, the better the results. Unfortunately, as you customize more pieces, the cost to produce the campaign increases. This month we will show you a few ideas to help increase personalization, while keeping production cost down.
Who Can Benefit?
All Direct Marketers can benefit from personalization because it shows your customer you understand and care about their needs and it creates a connection with the customer.
Give us a call or send an email and we will be happy to help you come up with personalization ideas for your next campaign!
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.
Phone: 215.464.0111
DISCOVER MORE...
Curious to learn how this mail piece design can work for you?
Call us and find out.
Previous Videos
October 2020
September 2020
August 2020
July 2020
June 2020
Handwriting Options for Direct Mail Success
May 2020
Marketing in the Age of Covid-19
February 2020
January 2020
December 2019
Avoid Common Direct Mail Pitfalls
November 2019
October 2019
September 2019
August 2019
USPS Informed Delivery Postage
July 2019
June 2019
May 2019
USPS Informed Delivery Promotion
April 2019:
March 2019:
Target Locked on Pre-Movers and New Movers