January 2025: Maximize Savings with the 2025 USPS Promotions

In this episode of Mailpiece of the Month, Lisa and Erik break down the 2025 USPS Promotions Calendar, highlighting key ways to save on postage while enhancing your direct mail campaigns. With discounts ranging from 3% to 6%, these promotions make it easier than ever to incorporate tactile elements,AI-generated content, mobile shopping, and continuous contact strategies into your mailings.

Key takeaways:✅ Tactile, Sensory, and Interactive Mailpieces (4-6% discount) – Use specialty inks, textured papers, or interactive elements.✅ Continuous Contact (3-5% discount) – Get savings for multiple follow-up mailings.✅ Integrated Technology (3-5% discount) – Utilize AI-generated content, augmented reality, or QR codes for mobile shopping.✅ New Add-On Discounts (1% each) – Stack Informed Delivery and Sustainability certifications for extra savings.

These promotions start soon, so don’t miss out on valuable cost-saving opportunities. Watch now to learn how to qualify and maximize your discounts!

📩 Have questions? Contact us—we’re happy to help!

​Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111