January 2025: Maximize Savings with the 2025 USPS Promotions
In this episode of Mailpiece of the Month, Lisa and Erik break down the 2025 USPS Promotions Calendar, highlighting key ways to save on postage while enhancing your direct mail campaigns. With discounts ranging from 3% to 6%, these promotions make it easier than ever to incorporate tactile elements,AI-generated content, mobile shopping, and continuous contact strategies into your mailings.
Key takeaways:✅ Tactile, Sensory, and Interactive Mailpieces (4-6% discount) – Use specialty inks, textured papers, or interactive elements.✅ Continuous Contact (3-5% discount) – Get savings for multiple follow-up mailings.✅ Integrated Technology (3-5% discount) – Utilize AI-generated content, augmented reality, or QR codes for mobile shopping.✅ New Add-On Discounts (1% each) – Stack Informed Delivery and Sustainability certifications for extra savings.
These promotions start soon, so don’t miss out on valuable cost-saving opportunities. Watch now to learn how to qualify and maximize your discounts!
📩 Have questions? Contact us—we’re happy to help!
The 3–6% USPS discounts make tactile and interactive mailpieces especially appealing for 2025 campaigns. I’m curious to test these promotions alongside mobile shopping strategies—I've been using https://revidai.pro
Direct mail is far from dead, and these 2025 USPS promotions offer a perfect excuse to sharpen our strategy. Leveraging tactile elements and integrated tech is a smart way to boost engagement, provided the creative work is high-caliber. After all, nobody wants to be a bad quality maker when trying to impress customers. These discounts make innovation much more affordable, so it’s definitely time for marketers to stop playing it safe and start experimenting with these sensory formats.
The tactile mailpiece discount is a game-changer — we've been adding textured finishes to our campaigns and the response rates justify the extra production cost. For tracking which promotions align with your mail schedule, I've been using https://revid-ai.com/blog
The tactile and AI-content promos are exactly what I needed to justify testing richer mailpieces this quarter—3-6% adds up fast. I've been tracking these dates against my campaign calendar, and pairing the mobile shopping discount with QR codes feels like a no-brainer. Check out https://arcads.pro/industries/real-estate-agencies
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