April 2025: USPS Postage Increase
- Jun 24, 2025
- 1 min read
In this episode, Lisa and Erik break down the upcoming USPS postage increase on July 13th.
Expect an average hike of 6.5–8%, depending on your presort category.
Big change? 👉 No more NDC drop ship discounts (but SCF options are still available, just at a lower discount).
Don't worry — we also cover smart ways to offset these rising costs:
✨ USPS Incentive Programs – like the Integrated Technology Promotion (run it for six months and save 3–5%!). ✨ Stack Savings – Combine promotions like Informed Delivery (+1%) and Sustainability Discounts (+1% for FSC-certified or recycled paper).
✨ Easy Wins – Qualify for discounts using AI-generated content (even a single sentence or image!) or simple QR codes for mobile shopping.
💬 Pro Tip: Pair the Tactile, Sensory, and Interactive promotion (ends July 31st) with Integrated Tech to stack savings almost all year long! Plus, they share some real talk on why clean lists, optimized mailpieces, and embracing tech like QR codes can boost your response rates 📈.
Have questions? Lisa and Erik are here to help — reach out anytime!
Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com
P: 215.464.0111
Wow, the NDC drop ship discount disappearing is a bigger deal than the 6.5–8% hike itself — our whole presort routing needs rethinking before July 13th. I've been using https://myminifactory.pro
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This is a timely and practical breakdown of the upcoming USPS postage hike. The proactive advice on leveraging incentive programs and stacking discounts is particularly valuable. I appreciate the emphasis on 'easy wins' like using AI-generated content. For those dealing with video content, exploring tools like the TikTok Transcript Generator could be another smart way to optimize resources and potentially qualify for certain digital integrations or promotions. Definitely a must-read for anyone relying on direct mail.
Ce que j’ai aussi appris avec le temps, c’est que le marché français demande un vrai équilibre entre créativité et performance. Trop se concentrer sur l’un au détriment de l’autre limite souvent l’impact global. En parcourant Rhillane agence de communication France, j’ai remarqué une vision qui semble intégrer ces deux dimensions, ce qui correspond davantage à ce que j’ai observé sur des projets réussis. C’est un point que beaucoup sous-estiment au départ.