December 2024: Turn Clicks into Conversions

Boost Conversions with Digital Mail: Integrating Direct Mail and Online Behavior.

In this edition of Mail Piece of the Month, Lisa and Erik discuss the powerful combination of direct mail and digital targeting. Learn how to re-engage website visitors and target potential customers based on their online behavior using advanced IP matchback and targeted mailing strategies. With postage rates on the rise, this approach helps you maximize the impact of your campaigns by boosting response and conversion rates. Perfect for industries like insurance, nonprofits, and more!

Stay tuned for next month's video on new postal incentive programs for 2025.

Happy holidays and Happy New Year!

​Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111