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Questions to Ask Before Any Logo Redesign

A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness. Conversely, if your logo has low brand recognition or a dated look, it’s time to consider a redesign. If you are considering a logo redesign, here are some things to discuss with your designer: What is your unique selling proposition? Where does your product fall on the quality versus price spectrum? Who are your competitors and target customers? What are your plans for how the logo will be used beyond business cards and stationery? This wil

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