June 2024: Highlights From the National Postal Forum

We are excited to share the highlights from our latest insights on the ever-evolving postal landscape, straight from the National Postal Forum.

Here are some key takeaways to keep your mail campaigns effective and engaging:

• Innovative Mailing Products: Interactive Mail Pieces: Discover the power of mail pieces with sound or video cards, perfect for showcasing complex products in a unique and memorable way.

• Four-Color Printing on Envelopes: Personalize your mail with vibrant, eye-catching designs to capture attention and stand out in the mailbox.

• Unified AR Technology: Incorporate QR codes that lead to immersive video experiences and connect seamlessly to social media, enhancing your engagement with recipients.

Upcoming Postal Rate Increase:

• Effective in July, marketing mail rates will see an increase, with regular mail going up by approximately 4.5% and nonprofit mail by about 3%.

• Larger mailers will experience significant changes, especially in NDC (up 5.6%) and SCF rates (up 7.4%).

• To help mitigate these increases, consider leveraging tactile, sensory, and interactive promotions, which can also save on postage costs.

Our team is here to assist you in analyzing the best rate scenarios and optimizing your mailing strategies. For any questions or further assistance, please reach out to us. We're here to ensure your mailing campaigns are both innovative and cost-effective.

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Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111