Why Is It Effective? We will show you how cards can be an excellent way to advertise your offer in your next direct mail campaign. They are a great way to make a statement and also extend your name recognition and branding as people tend to keep the cards around longer than other direct mail. ​ Who Can Benefit? Cards offer a great deal of flexibility and can be used in a variety of ways. In this month's Mail Piece of the Month, we show some creative examples that clients have