Why Is It Effective? Direct Mail is an effective marketing tool, but will be even more of an asset if you are able to take advantage of the tips discussed in the newest edition of Mail Piece of the Month. ​ Who Can Benefit? Marketers who currently utilize direct mail for fundraising, to sell products or provide valuable information to consumers will continue to see great results from their direct mail campaigns in the coming year. If you are able to adopt some of the new tren