Quick Guide to Smarter Customer Profiling
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them...
The Power of Personalization
Huge advances in data and print technology now mean that direct mail is one of the most versatile marketing channels, providing highly perso
How Much Personalization is Too Much?
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good