Study Shows Buyer Personas Driving Demand Generation
- Eileen Sweeney
- Jan 19, 2017
- 1 min read

Before new customers can buy from you, they need to learn about you. They need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs.
According to the third annual Demand Generation Survey from Annuitas, the top five goals of enterprises’ demand gen programs are to improve the following:
Quality of leads (92%)
Customer cross-sells/upsells (62%)
Volume of leads (61%)
Brand awareness (48%)
Customer retention (33%)
The study shows that year over year, these efforts are becoming more effective. In part, this is because companies are developing a more holistic view of their customers. This year saw an 11% increase in the percentage of companies using buyer personas as a standard part of their demand generation programs.
According to the study, 65.5% of organizations now use buyer personas in the planning of their demand generation programs and activities. Twenty-two percent have them in the planning stages.
Among the criteria used to develop personas:
Although some companies refresh their buyer personas more frequently, most companies (early two-thirds) refresh them annually. When was the last time you refreshed your buyer personas?
Want more information on developing buyer personas to improve your demand generation efforts? Let our business development experts help!
google seo…
03topgame 03topgame;
gamesimes gamesimes;
Fortune Tiger…
Fortune Tiger…
Fortune Tiger…
EPS Machine…
EPS Machine…
seo seo;
betwin betwin;
777 777;
slots slots;
Fortune Tiger…
seo优化 SEO优化;
bet bet;
무료카지노 무료카지노;
무료카지노 무료카지노;
google 优化 seo技术+jingcheng-seo.com+秒收录;
Fortune Tiger Fortune Tiger;
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune…
站群/ 站群
gamesimes gamesimes;
03topgame 03topgame
EPS Machine EPS Cutting…
EPS Machine EPS and…
EPP Machine EPP Shape…
Fortune Tiger Fortune Tiger;
EPS Machine EPS and…
betwin betwin;
777 777;
slots slots;
Fortune Tiger Fortune Tiger;
google seo…
03topgame 03topgame
gamesimes gamesimes;
Fortune Tiger…
Fortune Tiger…
Fortune Tiger…
EPS машины…
Fortune Tiger…
EPS Machine…
EPS Machine…
EPP Machine…
EPS Machine…
EPTU Machine…
EPS Machine…
seo seo