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March 2018 Mail Piece of the Month

The Faux Priority Envelope Package

Create the appearance of an upscale, urgent mail piece without paying the high-cost of Priority Mail. This package mimics a FedEx or UPS envelope. This format can be used in a variety of sizes and weights. The text and colors can be tailored to look like a critical communication.

Why It's Effective?

The appearance of faux priority mail envelopes grabs attention and gives sense of importance and urgency. There are numerous variations of this package, ranging from "Hand Delivered" or "Do Not Bend", to "Dated Material" or "2nd Attempt". When using this tactic, you must be careful of Postal Regulations so it is best to check your design with the USPS or consult an fmi expert.

Who Can Benefit?

Applications range from high level donors for non-profit to financial or insurance companies trying to elicit a timely response. Any company or brand that is trying to stand out and get noticed in the mailbox can benefit from this format.

Watch the video to see how FMI Marketing Solutions brings this mail piece to life.

Call us to explore how to utilize this mailpiece in your direct mail program: 215-464-0111.

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