Did You Know?

August 1, 2018

 

 

We wanted to share a few fascinating stats we recently came across...

 

  • Approximately 48% of people retain Direct Mail for future reference. Even if your Direct Mail marketing doesn't yield an immediate response, customers will remember you when it's time to buy.

 

  • Direct Mail brings in 78% of donations for non-profit organizations. As far as fundraisers go, Direct Mail cannot be beat! 

 

  • Researchers have found that 56% of customers find print marketing to be the most trustworthy type of marketing. If you want to build trust, the statistics suggest you should invest in print.

 

  • When asked whether they would prefer to receive promotions via email or Direct Mail, more than 90% of Millennials stated a preference for Direct Mail. Fortunately, this specific group of people is easy to reach, as digitally inclined shoppers are actually trusting print marketing more.

 

Here at fmi, we are implementing new programs to enhance the impact of Direct Mail. Let us show you how our technology can help you enhance the effectiveness of your Direct Mail Campaigns.

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