October 2018 Mail Piece of the Month

Elements of Reply Mail

fmi MARKETING SOLUTIONS presents some ideas for managing and tracking your reply mail.

Why It's Effective?

Nearly every mailer anticipates a response from their Direct Mail. However, the reply mail device is often overlooked. We have found that there are many ways to leverage reply mail, and we will discuss some of those practices in this video. If you would like to discuss any of the suggestions that were mentioned in the video, please do not hesitate to reach out to Lisa at LFormica@fmidm.com or Erik at EFormica@fmidm.com.