November 2018 Mail Piece of the Month
The Ultimate in Personalization
fmi MARKETING SOLUTIONS presents the Ultimate Personalization Program. Handwritten correspondence is a very effective way to add a personal touch to your direct mail. Handwritten messages get more attention because it is unusual to receive a hand written note these days. You can use gold or silver markers, or any color for that matter for a great impact. Have no fear, you won't get hand cramps writing thousands of letters, we have a machine that does all the work for you. Our clients report excellent results from handwritten campaigns.
Why It's Effective?
Handwritten mail gives the impression that someone took the time to actually hand write the correspondence, which is very unusual in this day and age. It’s a great way to stand out from other letters, and you can do some very creative things with hand written correspondence.
Who Can Benefit?
Handwritten campaigns are costlier than laser printing or inkjetting, so you want to send this to high dollar donors if you are in the nonprofit world, or use it to capture attention for high dollar sales. The handwritten envelope is an excellent format for invitations too. If you would like to discuss how a handwritten project might work for you, please don’t hesitate to call. We would be happy to discuss your project.
Email Erik at EFormica@fmidm.com or Lisa at LFormica@fmidm.com.