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Why It's Effective? Receiving handwritten correspondence has become extremely rare in the age of email. Many of our customers who use handwritten letters or notes in their direct mail mail often report higher response rates. The cost of adding a handwritten note is high because the process is quite slow. Typically, we use a pen machine which mimics actual handwriting to write the notes. We have recently developed a new font that actually replicates handwriting so that more direct marketers can take advantage of the more personalized look and feel that handwriting brings. Who Can Benefit? Anyone can benefit from a handwritten note. Whether you are using a letter or a self mailer to promote yo