
June 2020: Handwriting Options for Direct Mail Success!
Why It's Effective? Receiving handwritten correspondence has become extremely rare in the age of email. Many of our customers who use handwritten letters or notes in their direct mail mail often report higher response rates. The cost of adding a handwritten note is high because the process is quite slow. Typically, we use a pen machine which mimics actual handwriting to write the notes. We have recently developed a new font that actually replicates handwriting so that more di