December 2018 Mail Piece of the Month
It's All About the Permit
fmi MARKETING SOLUTIONS presents “It’s all about the Permit”. Permits contain valuable information about postage payment, but they can also add an additional design element to your self-mailer or outside envelope. The use of a permit saves cost over affixing a postage stamp, or metering outgoing mail.
Why It's Effective?
When you use a permit, you actually have quite a lot of design freedom. Mailers can choose to mimic a meter imprint, or add other design elements to help distinguish your mailing, or reinforce your brand image.
Who Can Benefit?
Anyone can use a permit imprint. If your company does not have an account set up with the post office directly, you can use your mailer’s permit. A permit imprint, also known as an indicia doesn’t have to be just a boring box, you can use different designs to create a unique look. Give us a call or send an email to discuss some options for your next project. We would be happy to help.
Email Erik at EFormica@fmidm.com or Lisa at LFormica@fmidm.com.