June 2020: Handwriting Options for Direct Mail Success!
Why It's Effective?
Receiving handwritten correspondence has become extremely rare in the age of email. Many of our customers who use handwritten letters or notes in their direct mail mail often report higher response rates. The cost of adding a handwritten note is high because the process is quite slow. Typically, we use a pen machine which mimics actual handwriting to write the notes. We have recently developed a new font that actually replicates handwriting so that more direct marketers can take advantage of the more personalized look and feel that handwriting brings.
Who Can Benefit?
Anyone can benefit from a handwritten note. Whether you are using a letter or a self mailer to promote your product or service, a handwritten note adds a personal touch. Now anyone can take advantage of this highly personalized approached with our cost effective approach.
Give us a call or send an email and we will be happy to help you incorporate this technique into your next direct mail campaign.
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.
fmi direct inc. Phone: 215.464.0111