August 2020: The Black and White Mailer!
Why It's Effective?
Color certainly has its place in direct mail, but black and white copy and graphics can also have a bold impact and be a cost-effective alternative to full color packages.
Who Can Benefit?
Any mailer can benefit from the use of the classic black and white mailer. Black copy on a white background is easy to read and stands out in the mailbox because of its simplicity. Check out our Mail Piece of the Month video for details and examples.
Give us a call or send an email and we will be happy to help you with your Black and White Mailer!
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.