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April 2023: ON TIME MARKETING



Are you tired of potential buyers abandoning their online shopping carts without making a purchase? It's a common problem that many businesses face. But there's a solution that can help you reach these potential customers and convert them into buyers: ON TIME MARKETING.

ON TIME MARKETING involves retargeting with direct mail by sending personalized and targeted mail pieces to individuals who have abandoned their online shopping carts. This marketing tactic is valuable for several reasons, but one of the most important is the psychological behavior known as availability bias.

Availability bias is the tendency for people to remember and prioritize information that is easily accessible to them. When potential buyers receive direct mail pieces in their physical mailbox, it stands out as opposed to the multitude of digital marketing messages they receive. The physical nature of direct mail makes it more memorable and increases the likelihood that they will remember your brand and products when it comes time to make a purchase.

Retargeting potential buyers who abandon their online shopping carts with direct mail pieces allows you to leverage the power of repetition and availability bias to increase the likelihood of converting potential customers into buyers. Don't miss out on the opportunity to reach these individuals and turn them into loyal customers.

We invite you to give us a call or send an email and we will be happy to help you or answer any questions you might have about this powerful marketing technique.

Contact us:

Erik: EFormica@fmidm.com

Lisa: LFormica@fmidm.com

P: 215.464.0111

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