July 2023: SELF MAILER MAGIC

In this month's video we talk about a self mailer that really caught our attention. The creative use of a soft touch finish made the piece irresistible to touch and the convenience of a QR code to make responding easy was a bonus. Finally, the format of the self mailer was similar to a 6x9 envelope which looked very neat and clean. The soft touch and QR code both qualify for postage incentive programs, so the mailer was able to get some postage discounts. ​​

Give us a call or send an email and we will be happy to discuss effective formats.

​Contact us:

Erik: EFormica@fmidm.com

Lisa: LFormica@fmidm.com

P: 215.464.0111