July 2023: SELF MAILER MAGIC
In this month's video we talk about a self mailer that really caught our attention. The creative use of a soft touch finish made the piece irresistible to touch and the convenience of a QR code to make responding easy was a bonus. Finally, the format of the self mailer was similar to a 6x9 envelope which looked very neat and clean. The soft touch and QR code both qualify for postage incentive programs, so the mailer was able to get some postage discounts.
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