November 2020: Easy Match Mailings
Why It's Effective?
Personalization has been shown to increase response rates on direct mail campaigns. The more individualization in the campaign, the better the results. Unfortunately, as you customize more pieces, the cost to produce the campaign increases. This month we will show you a few ideas to help increase personalization, while keeping production cost down.
Who Can Benefit?
All Direct Marketers can benefit from personalization because it shows your customer you understand and care about their needs and it creates a connection with the customer.
Give us a call or send an email and we will be happy to help you come up with personalization ideas for your next campaign!
Email Erik: EFormica@fmidm.com or Lisa: LFormica@fmidm.com.