October 2023: TEXTURIZED
In this month's video we feature envelopes that have been embossed or treated with coatings which serve to give a distinctive feel to a mailing. Creating extraordinary experiences through touch is one of the unique benefits that direct mail has over other marketing techniques.
In this video we show a few examples and also share the results of one mailer's lift in response rate using a "soft touch" coating. One final benefit is that special finishes qualify for one of the USPS postal incentive programs in 2024!
We invite you to give us a call or send an email and we will be happy to help you or answer any questions you might have about this powerful marketing technique.
Erik Formica: EFormica@fmidm.com
Lisa Formica: LFormica@fmidm.com