October 2023: TEXTURIZED

In this month's video we feature envelopes that have been embossed or treated with coatings which serve to give a distinctive feel to a mailing. Creating extraordinary experiences through touch is one of the unique benefits that direct mail has over other marketing techniques.

In this video we show a few examples and also share the results of one mailer's lift in response rate using a "soft touch" coating. One final benefit is that special finishes qualify for one of the USPS postal incentive programs in 2024!

We invite you to give us a call or send an email and we will be happy to help you or answer any questions you might have about this powerful marketing technique.

​Contact us:

Erik Formica: EFormica@fmidm.com

Lisa Formica: LFormica@fmidm.com

P: 215.464.0111