January 2023: Beat the Postage Increase!
In this month's video we talk about how to take advantage of the USPS Incentive Programs to actually reduce your postage cost by 1-2%....


December 2022: To Tab or Not To Tab
In this month's video we talk about the pros and cons of tabbing self-mailers over gluing. We review postal regulations and show some...


November 2022: FONTS FONTS FONTS
Why Is It Effective? Unique Fonts will make your mail stand out and give it a more interesting look. A distinctive font can also make...


October 2022: Postage Increase Details
In this month's video we provide some details around the next postage increase which will go into effect on January 8, 2023. We also give...


September 2022: QR Curious
Why Is It Effective? The Mobile Shopping Promotion is designed for mailers to highlight the connection between a mail piece and a digital...


August 2022: Informed Delivery
Why Is It Effective? Informed Delivery is a great way to give your direct mail a boost with a free digital ad on the USPS Informed...


July 2022: Maximize Postcard Postage
Why Is It Effective? First Class Postcard rates were for cards with a maximum size of 4.25" x 6". Now mailers can get first class...


June 2022: Intelligent Mail
POSTAGE INCREASE GOES INTO EFFECT JULY 10, 2022 ​Why Is It Effective? Postage is going up again, time to make your direct mail even more...


May 2022: Tactile, Sensory, Interactive Promotion
Why Is It Effective? Interesting print techniques are becoming more popular and can elevate your brand and make your mail piece more...


April 2022: Self Mailer Strategies
Why Is It Effective? Envelopes are getting more difficult to acquire, so why not try self mailers. This month we highlight some tried and...