When Even Great Color Isn't Enough

What do you do when even great digital or offset color isn’t enough? When you need something that really knocks your audience’s socks off? You look to specialty techniques and processes. Here are five ideas for really making an impact. 1. BOOST YOUR COLOR WITH LAYERS. One way to really boost the color of your images is to use a three-layer process. Start with a white under layer to make the colors pop. Then print CMYK over top, and nish with a layer of clear. 2. CREATE DIMENSION AND DEPTH. Have you considered printing on specialty materials such as fabric, vinyl, or even wood? Create some “wow” in your projects with unique textures. If we can’t print it in-house, we can work with a specialty

Want Maximum Pricing Power? Try This!

You offer a great product, so why not set your pricing to what your product is really worth? The elements in your direct mail marketing, such as the images, embellishments, and nishes you choose, can help. Here’s how. MarketingSherpa recently tackled the subject of how to get maximum pricing for your products. It explains that being able to charge at the top end of the tier depends upon your “pricing power.” Knowing your pricing power will help determine how to frame your messaging and identify the types of direct mail that make sense for your marketing goals and what level of embellishment and nishing will support your message. Here are the different levels of pricing power: 1. LOW PRICING

November 2018 Mail Piece of the Month

​ The Ultimate in Personalization fmi MARKETING SOLUTIONS presents the Ultimate Personalization Program. Handwritten correspondence is a very effective way to add a personal touch to your direct mail. Handwritten messages get more attention because it is unusual to receive a hand written note these days. You can use gold or silver markers, or any color for that matter for a great impact. Have no fear, you won't get hand cramps writing thousands of letters, we have a machine that does all the work for you. Our clients report excellent results from handwritten campaigns. ​ Why It's Effective? Handwritten mail gives the impression that someone took the time to actually hand write the correspond

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