Top 6 Reasons Consumers Open Mail
Want to increase your effectiveness even more? Use extremely high quality printing, imaging, and paper quality. These components send a stro
USPS Announces New Prices for 2018
That time has come for proposed rate increases for 2018 by the United States Postal Service (USPS), which were filed recently in a notice...
The Power of Personalization
Huge advances in data and print technology now mean that direct mail is one of the most versatile marketing channels, providing highly perso
The 5 Rights of Marketing
5 Rights of Marketing to use for direct mail, email and multi-channel marketing campaigns: The right message, the right person, the right ti
Guide to Being Authentic
Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from...
Effective Communication Breeds Customer Loyalty
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of
Questions to Ask Before Any Logo Redesign
A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other...
Effective Marketing Copy Made Easy
Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple...
Study Shows Buyer Personas Driving Demand Generation
Before new customers can buy from you, they need to learn about you. They need to discover you through direct mail, email, or on the web. To
How Much Personalization is Too Much?
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good
